Gianni Versace Donna Collezione #28 - Primavera Estate 1995

  • Spring / Summer 1995
  • Art Direction: Donatella Versace & Paul Beck
  • Photography Backstage: Steven Meisel
  • Illustrations: Thierry Perez
  • 9.75″ x 13.15″

Probobly the most sought after catalog in the woman’s collection because it featured Madonna on the cover, photographed by Steven Meisel, coming off her Sex book controversy.  Basically anything Madonna did at that time was huge news.  The renovation of South Beach’s Art Deco district in Miami can be single handedly attributed to Gianni Versace’s investment in the area.  These ealy 90’s catalogs from Versace offer a detailed glimpse of the South Beach Miami era.  The catalog is divided into the following sections:


Madonna vista de Steven Meisel.

Production: Donatella Versace and Paul Beck,

Design: Raoul Martinez,

Styling: Joe McKenna,

Coordination: Bruno Bugiani,

Make-up: Francois Nars, Hair: Garren.

Madonna in several Versace gowns, playing Backgamon with a Dog, Croquet in Palm Beach, Playing Cards, with Baby Pram Carrige and two babies, in Car, Poisoned by an Apple and laying down on steps.

Primavera a New York / Spring in New York by William Norvich:

A Strong Image by Franca Sozzani.

Kristen McMenamy photographed by Steven Meisel. I believe these are taken in Palm Beach.

A selection from the catalog:

Gianni Versace Donna Collezione #28 – Primavera Estate 1995

Madonna tending to her “babies” by Steven Meisel.

Madonna playing Croquet by Steven Meisel.

Kristen McMenamy by Steven Meisel.

Double page spread of Madonna poisened by an apple.

Couture Runway:

Illustrations and Design by Thierry Perez, T. Perez.

Photos by Beppe Caggi, Backstage Photos by Doug Ordway.

A series of snapshots focusing with a double page spread for each of the current top supermodels of the Versace Fashion Show Runway.  It features photos of the runway mixed with fashion illustrations by T. Perez of the following models: Meghan Douglas, Emma Sjoberg, Linda Evangelista, Naomi Campbell, Helena Christensen, Carla Bruni, Brandi Quinones, Claudia Schiffer, Nadège du Bospertus, Yasmeen Ghauri, Amber Valletta, Shalom Harlow, Kirsty Hume, Karen Mulder, Kate Moss, Nadja Auermann, and more.

Naomy Campbell

Madonna playing Croquet by Steven Meisel.

Claudia Schieffer

Madonna tending to her “babies”

Linda Evangelista

Kate Moss

Fine 18K gold jewelry and coin watch.

Jeans Couture: Photographed by Bruce Webber in Capri. Villa San Michelle.

Helena Christensen topless with many shirtless male models.

Postcard from Los Angeles by Glynis Costin:

Young Versace Bambino Los Angeles by Doug Ordway, Signature by Beppe Caggi, and Indirizzi.

Profumi visto da Bruce Weber. 

Recopilation of Versace featured covers in fashion and entertainment magazines, list of boutique in the World.

Orologi, photos of gold medusa coin watch, medusa 18k fine jewelry rings with diamonds, cufflinks, handbags, scarves, shoes,

Accessories, Versace Profumi with double page spead of samples for the Versace Blue Jeans Man Eau de Toilette and the Woman’s Red Jeans perfume scent.  The original Naked Cowboy and cowgirl.

Helena in Capri by Bruce Weber.

Nude sunbathing in Capri.  Parfum Couture.


Home Signature: Un sogno a Capri, visto da Bruce Weber, Beppe Caggi, Lucien Capehart, Massimo Listri.

Photos of the home collection of pillows, comforters, towels based on the graphic prints of his collection of scarves.  Introduction of the four new lines of housewares by Rosenthal.  Sterling silver picture frames.  Great selection of beach towels including the classic black towel with with greek key half pattern on the border and the Leopard Baroque print on semi naked male models at the Villa San Michelle in Capri.

Versace Story: a selection of coffee table books featuring Men Without Ties, Vanitas, Designs, South Beach Stories, Deluxe Vanitas slipcover books.

Casa Casuarina:  About 5 double page spreads of the accessories like scarves and pillows photographed on the newly renovated Versace Mansion on Ocean Drive in South Beach, Miami, Florida.

“Dear Gianni, I got your fax about the book you are putting out this spring” by Ingrid Sischy.

Painting: Ross Bleckner, Memorial, 1994.

Classic Versace Greek Key Towel (rectangular) and Leopard Baroque Towel, large square towel.

Preview of “upcoming” Casa Casuarina Home Design Book.